Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.
Few Americans had online dating experience when Pew Research Center first polled on the activity in 2005, but today 15% of U. adults report they have used online dating sites or mobile dating apps.
And with so much choice, choosing on the right one for you can be a tough job, as can finding one to suit your budget - but how much should you spend on your quest for love?
Price per month: £14.95, a month or £9.98 a month when you subscribe for 3 months. Website: UK members: 27 million Top features: Inbuilt behavioural matchmaking engine which learns as you click to pair you with singles you're likely to be mutually attracted to.Here are five facts about online dating: Online dating has lost much of its stigma, and a majority of Americans now say online dating is a good way to meet people.UK members: 3 million Top features: Advanced 'smart search' which allows you to filter matches by location and personality traits.Price per month: £29.99 Website: members: 3 million Top features: Complete their free affinity questionnaire and you'll be matched with compatible and like-minded members.Price per month: £39 a month or £11.58 a month when you subscribe for 12 months Website: UK members: 200,000 Top features: They believe that your friends know you best - so, like a virtual wingman, they write your profile for you!
Price per month: £28 Website: UK members: 10,000 Top features: 24/7 live chat support and super-high security.