In July, Ms Lester gave up her job as a project manager in the City to concentrate on her work in the dating industry.
Her latest project is the launch of what she says are the country’s first dating awards — which she hopes will help daters “get impartial, knowledgeable advice about which services and sites to use”.
Ms Lester, who lives in Battersea, added: “I never count difficult or memorable dates as disasters as I learnt something from them both which I can now use to help others.
I am now a sort of unwitting Carrie Bradshaw — giving advice to people looking for love.”Ms Lester’s 30 Dates blog gets about 15,000 hits a month.
Dating industry professionals have approached her for feedback — with restaurants and potential date venues requesting reviews.
Ms Lester, who has a broadcast journalism degree, was also offered a role editing a popular dating site as well as work writing dating advice.
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They included one at a burlesque club (he “clearly got the wrong idea”), one on a tour of London’s public toilets (“unusual, but actually acted as an ice-breaker”) and another which saw her date drunkenly shout abuse at people on the Underground (“I had to give him a lecture, which was awkward”).