Statistics show that online dating is the third most common way for people to meet a partner (after 'through friends' and 'in a pub') and soon, industry insiders predict, half of all relationships will start online.
Right now (post-Valentine's Day) is a boom period, driving even more singles to look for love online, so whether you are trying it for the first time or bolstering yourself to give it another go, here's what you need to know.
If you are signing up for a paid dating service beware of the rolling subscription, says Lester.
You could go niche with sites tailored to single parents, country bumpkins, over-50s, Christians, or men and women in uniform.
On the other end of the spectrum is Plenty of Fish.
CHOOSING THE RIGHT SITE: London-based Charly Lester started a career in dating accidentally when her 30 Dates blog, chronicling her mission to find love took off.
Her advice is to try before you buy."Think of it like you are looking to date the site as well as the people on it", she says. Avail of free trials, sign up for three months at a time and "dip your toe" until you find one that fits. The last time I dated online I signed up for Guardian Soulmates, because I live in London and it's a newspaper I read, and I don't want to date someone who voted for Tony Blair. For example, Lovestruck is aimed at single professionals while Tinder tends to attract fun-seeking 18-24 years olds.
When it starts to feel like a job rather than fun, take a break and pick up again in a few months. With so many free options available, you might wonder if it's worth it to pay for online dating. Members of sites like e Harmony, which requires members to fill out lengthy questionnaires, and charges membership fees of up to £40 per month, are usually looking for serious, long-term relationships.
Lester says her friend branded POF the 'TK Maxx of dating' because while you can find great stuff, it takes a bit of rummaging.Whatever site you choose, the important thing is not to stagnate, according to Lester.Dating events are a huge growth area and lots of sites from My Single Friend and Get now organise anything from speed dating and pub quizzes to champagne tasting and cookery classes.One word of warning here - women tend to buy tickets for these events much more than men, so make sure the event you are going to has an equal ratio.Wading through thousands of options might sound like fun in the beginning but leads to online dating burnout.
Lots of sites are free to sign up and browse on but will charge you for 'upgrades' or add-ons to message your matches back or to push your profile to the front of the pile (even free-and-easy Tinder has introduced Tinder Plus with extra options, like an 'undo' button, all available for a small fee).